A showreel is a great way to show your potential clients what kind of work they can expect if they hire your services.
A showreel should be concise, probably no longer than 90 seconds, and engaging throughout.
As a production agency or individual, the main aim of producing a showreel should be to showcase key skills, whether it be post production, aerial filming, events coverage or documentary work and the sub skills within those areas.
Or course, only use the work you know you can produce yourself or within your team. You need to keep your client's expectations realistic. I've always found it better to under promise and over deliver rather than vice versa!
Our showreel aims to show that we produce a range of content in-house, and showcases the style and skills of the Creative Director and the team.
We tried to transition between the different productions we showcase during the edit smoothly, in terms of colour and transition technique, while showing some more advanced transitions within one of the productions.
Feel free to reach out if you're looking for any tips or advice, or for anything else!