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Producing a Corporate Business Development Video

Updated: May 1

In the bustling heart of Bangkok, Thailand, Mandolin Media's dedicated video production team embarked on a creative journey tasked with bringing Guhring Thailand's corporate explainer video to life. The mission was clear: to craft a compelling visual narrative that would serve as a powerful business development tool for Guhring, a leader in the industrial manufacturing industry, specifically high performance tools and management systems.


The Challenge: Understanding and Communicating the Client's needs


At the onset of the project, our team faced a key challenge: distilling the intricacies of Guhring's Tool Management System into a concise, informative, and engaging video format. With a wealth of technical details to navigate, our first step was to immerse ourselves in understanding the essence of Guhring's offering and the unique value it brings to its customers.



Mandolin Media video production in Bangkok
The Mandolin Media team filming on location at Guhring's facility in Thailand


Storyboarding and Scripting: Guiding the Production Process


With a deep understanding of Guhring's Tool Management System in hand, our team set out to create a storyboard and script that would serve as the guiding light throughout the production and post-production phases. Every scene, shot, and line of dialogue was meticulously crafted to ensure clarity, coherence, and impact.


Understanding the Target Audience: Catering to the Manufacturing Industry


As we delved deeper into the project, we kept the target audience at the forefront of our minds: the industrial manufacturing industry. It was essential to tailor our approach to resonate with this audience, ensuring that the video effectively communicated the key benefits of Guhring's offering in a language they could relate to.


Production Phase: Bringing the Vision to Life


Armed with a carefully crafted script and storyboard, our production crew sprang into action, transforming concepts into tangible reality. From scouting locations to coordinating logistics and directing talent, every aspect of the production process was executed with precision and passion.



Mandolin Media video production in Bangkok
The Mandolin Media team filming on location at Guhring's facility in Thailand


Post-Production Excellence: Elevating the Final Product


With the raw footage in hand, our team embarked on the post-production phase, where the magic truly began to unfold. Through expert editing, seamless transitions, and captivating visuals, we transformed the raw footage into a polished masterpiece that captured the essence of Guhring's Tool Management System with clarity and impact.


Translation, Subtitling, and Export: Ensuring Accessibility Across Platforms


Recognizing the global reach of Guhring's audience, our team went the extra mile to ensure accessibility across platforms and languages. We meticulously translated and subtitled the video, providing exports in various ratios to ensure compatibility with all major social media platforms.


The Mandolin Media Difference: Comprehensive Video Production Services


At Mandolin Media, our commitment extends beyond just creating videos – we are dedicated partners in bringing your vision to life. From crafting creative briefs and storyboards to handling logistics and post-production editing, our team takes care of every aspect of production with unwavering attention to detail and professionalism.



Mandolin Media video production in Bangkok
The Mandolin Media team filming on location at Guhring's facility in Thailand


Explore Our Portfolio: Elevate Your Brand with Mandolin Media


Curious to see our work in action? Explore our main portfolio page or our high-quality corporate videos, commercials and photography. Whether you're seeking to showcase your brand's story, promote a product, or engage your audience, Mandolin Media is here to make it happen. Contact us today for a quotation.


In conclusion, crafting an engaging corporate explainer video requires a meticulous blend of creativity, expertise, and strategic thinking. At Mandolin Media, we pride ourselves on delivering results that exceed expectations, empowering brands like Guhring to connect with their audience in meaningful and memorable ways.


See the completed video here:



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