Mandolin Media produced this video as part of a short film series, filmed in Singapore with the pre and post-production taking place in Bangkok, Thailand. Our client, a beauty clinic focused on promoting female health, tasked us with completing their video production marketing campaign from conception through to completion.
Anne was just 40 years old when she discovered a lump in her breast, and was diagnosed with breast cancer.
She was faced with the prospect of a premature death, leaving young children and a husband behind.
"I had a lot of questions on my mind, like how long will I survive, for how many years."
Characteristic of her inner warmth and humility, even while going through the worst of the ordeal, Anne's thoughts were on her family, as they needed to cope with the emotional effects of the cancer and treatment.
"The hardest part is of course the chemotherapy, the side effects I had to cope with."
This video commercial is one of three short films commissioned by SW1 Clinic to promote women and tackle taboos around female health. The client asked that the style of the shoot be in a natural, documentary style, as the experiences and stories of the women were the main focus, not the clinic or any particular treatments themselves.
The idea was to produce a series of short films to inspire female empowerment and body confidence, simply by letting the ladies speak for themselves. As we love human-interest storytelling at Mandolin Media, this was an ideal approach for us.
Pre-production For our client, a beauty clinic focused on promoting female health, tasked us with completing their video production marketing campaign from conception through to completion.
The first step was to have a creative call with SW1 from Singapore while we were in Bangkok, Thailand. During that discussion the clinic decided to work with us as their video production agency, as the client felt we would be able to deliver what they wanted.
We discussed the requirements and produced a storyboard, script/interview questions, production schedule and shot list.
The shoot
For our client, a beauty clinic focused on promoting female health, tasked us with completing their video production marketing campaign from conception through to completion.
The shoot took place over just a few days in Singapore, we didn't have much time with each interviewee and our options for places the interview were limited, so we ended up filming at the clinic itself.
As you can see the space we had was quite cramped, so it was difficult to set up as we'd have liked. If you're interested in our tips on how to set up and shoot an interview you can follow the link.
The client was very accommodating and great to work with, which made everything go smoothly, from pre to post production.
We filmed time-lapses and b-roll of the city, which is very iconic so we wanted to make those shots interesting and impactful. The main focus of the films were the subjects, so the intro shots just serve to establish the location.
We used a gimbal with our Sony A7III and handheld/shoulder rigged FS7, which I find to be a great combo to capture a range of shots.
The interview went really well with Anne, she was very positive, warm and honest and a pleasure to work with.
Anne was also aware that other people might see the film and also be experiencing cancer, so wanted to share her positive story.
SW1 were able to help Anne physically , along with her confidence and self-esteem.
Contact us if you'd like a quote on your project.